Our Role:

Conversion Optimization Specialist | UI/UX Designer

The Challenge: The client was losing 70% of visitors at the “Product Description” stage.

The Strategy: Using heatmaps and user session recordings, I identified friction points. I restructured the content hierarchy—moving reviews and “How to Use” sections higher up the page to answer customer objections immediately.

Key Implementations:

• A/B Testing: Tested 3 different CTA button colors and copy variations to find the winner.
• Psychological Triggers: Added social proof pop-ups and verified buyer badges strategically.
• Responsive Architecture: Ensured the checkout flow was frictionless across all screen sizes.

The Result: Reduced cart abandonment by 25% and achieved a record-breaking ROAS (Return on Ad Spend) for the client’s Meta campaigns.

Skills: A/B Testing (VWO/Google Optimize), Shopify Development, UX Research, CRO.